Persona Segmentation

Unlock Precise Targeting with Advanced Persona Segmentation

Segment your customer base into up to 12 distinct groups with our advanced clustering tools. Understand the unique characteristics and behaviors of each segment to tailor your strategies effectively. By leveraging this data, you can enhance your marketing efforts, improve customer engagement, and drive sales. Unlock the full potential of your customer data with targeted segmentation.

Our results in numbers

+100h

Saved hours

by automating the segmentation process and customer insight reports.

+39%

Revenue per email

when using Sift's AI-based predictive segments & product recommendations in email marketing

+23%

Click Through Rate

in email marketing by being precise in targeted communication

Success Stories

How Bokus uses our email recommendations

Read about how Bokus, one of Sweden's biggest online book stores, uses our AI in their email marketing.
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FAQ

Here are some questions we normally receive about our Persona Segmentation.

How can I activate my personas in my marketing campaigns? 

With Sift Lab, you can go from the persona segment dashboard and send data to, for example, your marketing automation tool or Meta with just one click.

Ready to become best friends with your data?

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