Privacy Policy

Sift Lab AB respects your privacy and the right to control your personal data. We will be open about the information we collect and why, and we will protect it in as secure a manner as possible.In Sift Lab AB's ("The Company") personal data policy, it is described which data we collect, for what purpose they are collected, how you can control your own data, and how you can contact us. This personal data policy applies when you use apps, websites, and services that are part of an app or on a website administered by The Company. The Company is responsible for personal data in accordance with these terms and is responsible for processing according to applicable legislation.

Here you can see a summary of what happens on the website during your visit:

- We track your web activity and may use it for marketing purposes

- We collect personal data at special occasions for marketing communication, product information, and customer communication

- We process the stated personal data by entering them into integrated systemsWe store personal data in our system for market analysis

- We perform automatic profiling based on web activity, and your profile can be used for marketing purposes.

Personal Data We Collect

Sift Lab AB primarily obtains data directly from you as a customer. Examples of personal data we collect are your name, contact details such as mobile phone number, and email address. The Company may update your details from other public registers, such as SPAR, if necessary to maintain good registry care.

Sift Lab AB registers, or may register your personal data in connection with:

- Signing up for a service offered via the various platforms that Sift Lab AB offers.

- When you enter your email address or mobile phone number on the website.

- If you contact us via email, phone, our websites, and social media.

- If you sign up for the Company's newsletter.

- Your visit to our websites and app, including but not limited to traffic data, location data, web logs, and other communication data, and e.g. the IP address, type of device, operating system, and browser type used for the visit.

Collection with Consent

By filling in a consent form on the website (e.g., subscribing to a newsletter, taking part in offers, etc.), you consent to your personal data (e.g., your name, phone number, and email address) being used for marketing purposes for the service that is exposed in connection with where you are asked to fill in your personal details.

We also collect your IP address, geographical position, and interests in order to better tailor our marketing to you.When you visit our website, you also consent to us placing cookies, both so-called first-party and third-party cookies, on your computer. Such cookies follow you and your browsing behavior in order to offer you marketing based on your behavior.

How We Use Collected Information

The Company processes personal data primarily for the purposes stated below and for any additional purposes stated at the time of collection:

- To fulfill orders for services via one of the platforms offered by The Company;

- Enable good customer service, such as handling your requests, correcting incorrect information, or sending information that you have requested e.g. newsletters;

- Information about the order of the service is stored and analyzed, and forms the basis for offers and discounts as well as marketing of both general and targeted nature;

- To be able to administer customer profiles, perform analyses, and market research;For system administration and to produce statistical data about our users' behavior and patterns, but this does not identify any individual and occurs at an aggregated level;

- To develop, deliver, and improve our products and services through analysis of your behavior on our websites and app.

Personal data is also used in analysis to perform segmentation/profiling, to develop targeted offers and services

- To send you information and marketing via SMS, email, app, push, or other digital contact paths such as social media when you have an active customer relationship with us;

- To contact you via app, SMS, email, or post about other offers, promotions, or services that we think may be of interest to you, note that you can opt-out of this marketing at any time;

- To offer you relevant recommendations, offers, and customized services based on what others with similar behavior patterns have been interested in, what service you have chosen, looked at, and shown interest in;

- To help us develop our website and app to be more useful and to improve your user experience of the platforms offered by The Company by being able to customize the display of the services to the device used;

- To send important messages such as communication about changes in our terms and policies;

Information that may be disclosed

We may share information with other companies that process data on our behalf so that we can perform our services, e.g. analysis, distribution, or other services to maintain and apply our user terms and delivery terms. However, high security and confidentiality are always observed in all handling of personal data.

The Company only cooperates with partners who process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA by, for example, joining the so-called Privacy Shield agreement between the EU and the USA.

About Cookies

When you use our website and app, personal data may be collected via e.g. cookies. This is only done through a separate consent. Then the information about your use and which pages are visited is stored. It can be technical information about your device and internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different technologies can be used to recognize you for the purpose of learning more about our users. This can happen directly or through the use of technology from third parties. If you wish to be forgotten on our website, clear your cookies on our website according to instructions from the browser you are using.Legal Basis, Storage, and Deletion of Personal Data

By providing information to The Company, you give your permission for The Company to register and store information about which service you have purchased and process the stated personal data for the stated purposes. As a legal basis for processing, The Company will refer to the fulfillment of a contract, legitimate interest, or consent. If The Company uses legitimate interest as a basis, it will only be done for the purposes stated above.

Note that you can withdraw your consent at any time by contacting us, for contact details see the heading

How to contact us

The processing is in accordance with applicable legislation and means that personal data is not kept for a longer period than is necessary with regard to the purposes of the processing. The Company will store your personal data as long as you are a customer with us. For marketing purposes, information that is older than 3 years is not used. This means in practice that data is deleted when they are no longer current or necessary for analysis or direct marketing for the purposes for which they have been collected. Certain information may be retained for longer as required by other legal requirements, such as the Accounting Act. High security and confidentiality are always observed in all handling of personal data.

Your Rights and Choices

You have rights regarding your personal data, and you have the opportunity to influence your information and what is stored. The Company will, on its own or the customer's initiative, correct data that is found to be incorrect. You can also request at any time that your data be deleted or that its use be restricted by contacting us (for contact routes see the heading How to contact us). If you believe that your rights are not respected by us, please contact The Company or you can contact the data inspection ( can opt out of receiving marketing communications from us at any time by contacting us or by unsubscribing from further communication in emails and SMS that we send you. You are always welcome to contact our customer service for help in opting out of our communication.You can, once a year free of charge, obtain information about which personal data is registered, by making a written request for a so-called register extract from Sift Lab AB.

Links to Other Websites

In the event that our website contains links to third-party websites, web pages, or material published by third parties, these links are for informational purposes only. Since The Company has no control over the content of these websites or their material, we are therefore not responsible for their content. The Company is also not responsible for damages or losses that could arise from the use of these links.How to Contact UsFor further information on personal data handling or if you have questions, you are welcome to contact us at:

Sift Lab AB

This privacy policy is valid from 2021-05-17