Our new Sift Sense agent radically changes the game in how you access insights and take action to drive the most value in your customer base. By embedding an agentic layer directly onto Sift’s semantic data model you truly get meaningful and traceable answers into any customer, product or campaign question you have. And we don’ stop there, Sift Sense helps you to create audiences - you can directly ask Sift Sense to set up any audience or target group and send to the channel of your choice, fundamentally reducing the time and effort needed. 

What we are most proud of is the Sift Sense autonomous reasoning: Ask complex questions and get high precision answers instantly - this is truly a strategic partner for your marketing decisions and actions

• High quality answers: Since Sift Sense is fully integrated with Sift’s semantic layer with all customer attributes, predictions and KPIs it truly understands your data and can give you high quality answers. All answers can be traced and tracked for verification.
• Secure and GDPR compliant: We use a combination of language models from Google where you as a customer can decide exactly which information you share. No need to worry about sending sensitive data.
• End-to-End Execution: Don’t just let SIft Sense identity an audience,, let Sift Sense build the audience and trigger the re-engagement flow across your channels.
• Cost-efficiency: Unlike agents running on BigQuery or Snowflake, Sift Sense operates on a fixed-resource architecture. 1,000 "thought steps" cost the same as one.