Retail Media

The Retail Media Opportunity

Retail Media is transforming the relationship between businesses and their distributors by using retailers' first-party data to boost brand marketing by about 30% across channels like ads, social media, and emails. This provides brands with deep insights into customer behaviors and campaign effectiveness. Retailers become comprehensive media agencies, advising brands using their first and zero-party data.

Sift Lab sets itself apart by using AI to optimize audiences for specific products. This capability is invaluable for all retailers aiming to target their products more effectively.

Retail Media Overview Description

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