We are expanding our partner network and are thrilled to announce that Sift Lab has officially entered a strategic partnership with Klaviyo across the Nordics and Europe!
Together we believe close collaboration sparks innovation and drives greater impact for our customers:
"We're thrilled to partner with Sift Lab. Their intelligence data layer powers smarter predictive audiences within Klaviyo's autonomous platform, helping European enterprise retailers unlock deeper customer insights and drive more effective marketing"
— Ben Jackson, Managing Director EMEA, Klaviyo
“At Sift Lab, we believe the future of enterprise marketing belongs to companies that can turn customer data into intelligent, real-time action. Together with Klaviyo, we are combining predictive intelligence with seamless activation, enabling retailers to move beyond traditional segmentation and deliver truly relevant customer experiences at scale. This partnership gives Nordic and European retailers a new way to operationalize AI in marketing - faster, smarter and with measurable business impact.”
— Linda Hellström, CEO, Sift Lab
In today’s landscape, scaling data-driven personalization has never been more cost-effective or value-creating for enterprise retailers. This partnership creates a powerhouse ecosystem where Sift Lab serves as the Intelligence Layer, enriching your first-party data and making it instantly actionable within Klaviyo for maximum performance impact.
Don't just take our word for it. Here is how this synergy is already driving growth for industry leaders:
"The combination of Sift Lab and Klaviyo gives us a seamless and time-efficient flow from complex data to execution. We identify high-value customer segments and product affinities through Sift Lab, and instantly activate those insights in Klaviyo. This has made our marketing more relevant and more efficient, with a clear impact on performance."
— Erik Preinitz Jonsson, Head of Sales, NA-KD
Why this is a game-changer:
